ACKNOWLEDGMENTS
I benefited immensely from people who contributed to this book. My interest in business experimentation started more than twenty-five years ago, and I’ve been fortunate to study and influence the field along with other scholars and business thinkers—many of whom directly or indirectly shaped this book’s concepts. Eric von Hippel, who was my doctoral adviser at MIT, has been a great friend, mentor, and coauthor. Fueled by burgers and beer, we frequently explore the fascinating world of innovation, and Eric’s creative thought experiments have sparked many new ideas.
I am deeply indebted to past coauthors. Don Reinertsen introduced me to the application of queuing theory to product development. Jim Manzi showed me how to run offline ...
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