CONTENTS
Preface: A Tribute to the Scientific Method
Why I wrote the book (and why you should read it). Understanding the power of thinking and acting scientifically. Entering a new age of large-scale business experimentation.
Introduction: The Business Experimentation Imperative
The need for business experiments to drive innovation and profitable growth. Deploying large-scale experimentation as a businesswide practice. Brief introduction to the book’s ideas and frameworks.
The role of business experimentation in innovation. Understanding the power of tools and the experimentation process. Leveraging the operational drivers of high-velocity learning.
2.What Makes a Good Business Experiment?
The elements of a good business ...
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