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Experimentation Works
book

Experimentation Works

by Stefan H. Thomke
February 2020
Intermediate to advanced
288 pages
7h 6m
English
Harvard Business Review Press
Audiobook available
Content preview from Experimentation Works

CONTENTS

Preface: A Tribute to the Scientific Method

Why I wrote the book (and why you should read it). Understanding the power of thinking and acting scientifically. Entering a new age of large-scale business experimentation.

Introduction: The Business Experimentation Imperative

The need for business experiments to drive innovation and profitable growth. Deploying large-scale experimentation as a businesswide practice. Brief introduction to the book’s ideas and frameworks.

1.Why Experimentation Works

The role of business experimentation in innovation. Understanding the power of tools and the experimentation process. Leveraging the operational drivers of high-velocity learning.

2.What Makes a Good Business Experiment?

The elements of a good business ...

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Publisher Resources

ISBN: 9781633697119