CHAPTER 2
What Makes a Good Business Experiment?
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
—JEFF BEZOS, CEO, AMAZON
In 2016, Jeff Bezos gave shareholders a rare insight into Amazon’s innovation engine. In his annual letter, he explained: “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.” ...
Get Experimentation Works now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
