Eyetracking Web Usability

Chapter 5. Fundamental Web Design Elements

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160	On the Homepage
	Login Privacy Policy Contact Language Selectors
164	Logos and Tag Lines
165	Shopping Carts
	When to Feature Exposed Shopping Carts
176	Forms, Fields, and Applications
	Grouping Sections and Placing Field Labels Don’t Break Up Phone Number Fields Short Forms Make for Easy Scanning Avoid Prompt Text in Fields (At Least for Now) Guidelines for Reducing Fixations in Forms

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We’re often asked what specific elements people look at most on a Web page. The answer: Each site’s design, along with users’ goals and experiences on that site and others, dictates where they look. Still, we can shed some light on how people generally look at various elements on a page. Read about our findings to ...