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It’s a Jungle Out There
When People Look at Ads
Doing Tasks vs. Browsing
How Different Types of Ads Fare with Users
The Impact of Ad Placement
Ad Relativity and Competition in User Interfaces
Text (Sponsored Link) Ads
Why People Look at Sponsored Links on SERPs
Sponsored Links on Other Pages
Sponsored Links and Hot Potato Behavior
Do Graphics Belong in Web Advertising?
Internal Promotions: Match the Site’s Style
Assess Your Promotion for Lookability
External Ads: What Works
Large, Readable Graphical Text Alone or Separate from Images
Magnetic or Thrilling Graphical Properties
Eyetracking usability research helps us determine when and how much people look at ...