Get full access to Eyetracking Web Usability and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

Chapter 7. Advertisements

Eyetracking usability research helps us determine when and how much people look at ...

Get Eyetracking Web Usability now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now

326	It’s a Jungle Out There
327	When People Look at Ads
	Doing Tasks vs. Browsing
332	How Different Types of Ads Fare with Users
334	The Impact of Ad Placement
	Ad Relativity and Competition in User Interfaces Banner Blindness
342	Text (Sponsored Link) Ads
	Why People Look at Sponsored Links on SERPs Sponsored Links on Other Pages Sponsored Links and Hot Potato Behavior
347	Do Graphics Belong in Web Advertising?
348	Internal Promotions: Match the Site’s Style
	Assess Your Promotion for Lookability
356	External Ads: What Works
	Large, Readable Graphical Text Alone or Separate from Images Magnetic or Thrilling Graphical Properties Animated Ads