10
The Financials
Forecasting Without Fear
It is a capital mistake to theorize before one has data.
—SHERLOCK HOLMES TO DR. WATSON
Being in the Prediction Business
When I first started in the film business, several accountants insisted that I couldn’t predict the future. I said, “Yes, but it is a lot of fun trying.”
The truth is that we don’t know the future. Then why do we attempt to forecast? No one can afford to run a country, school, or film business without having an educated guess about what will happen based on current and past results. Math is just a device to organize this data into a rational picture. Whether you are planning one film or a slate, only when you have a clear picture of future results can you proceed with a feeling of ...
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