May 2025
Beginner to intermediate
264 pages
8h 43m
English
Content preview from First-Party Data Activation
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about the authors
Alina D. Magauova is a brand strategist and product marketing leader specializing in privacy-focused, first-party data strategies. She has worked with Fortune 500 and Global 500 companies across Asia, Europe, and North America, guiding them in developing go-to-market strategies, bridging brand-building with performance marketing, and crafting customer-centric product roadmaps.
Drawing on her expertise, Alina founded Segment360, a martech consultancy and first-party data activation platform. Through Segment360, she helps e-commerce and retail companies unify, segment, and responsibly activate customer data in line with ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.