May 2025
Beginner to intermediate
264 pages
8h 43m
English
Content preview from First-Party Data Activation
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3 Marketing first-party data: Crawl, walk, run
This chapter covers
- Phasing your first-party data strategy to maximize your team’s chance of success
- Prioritizing your use cases to drive quick wins while maximizing reach
- Shifting from reach to demonstrating incremental impact
- Driving the adoption of advanced applications of first-party data
Digital transformation is not just about technology; it’s about people. —Carrie Tharp, VP of Solutions & Industries at Google Cloud and Board Member at Rue Gilt Groupe and Vera Bradley
In practice, change management is one of the most significant challenges in driving a first-party data strategy. The adoption of a first-party data strategy often represents a new way of marketing for many organizations—one ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.