May 2025
Beginner to intermediate
264 pages
8h 43m
English
Content preview from First-Party Data Activation
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7 First-party data activation: Igniting the marketing engine
This chapter covers
- Activating data for personalized marketing
- Turning insights into actions
- Targeting with first-party data
- Nurturing customers via email and messaging
- Empowering sales with CRM insights
In healthcare, first-party data isn’t just a marketing asset—it’s a matter of life and insight. The more we understand patients through their own data, the more precisely we can predict, prevent, and personalize care—while respecting their privacy every step of the way.—Scott Penberthy, Distinguished Engineer, Google – Applied AI & CTO, AI for Cancer
This chapter focuses on data activation—the critical step that turns the customer insights you’ve collected and segmented into ...
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