May 2025
Beginner to intermediate
264 pages
8h 43m
English
Content preview from First-Party Data Activation
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Part 1 Marketing foundations of first-party data
Digital marketing is shifting, with growing restrictions on third-party data collection and increasing consumer expectations around privacy. Marketers face tightening regulations and browser restrictions that limit third-party cookies and external tracking. Instead, businesses must focus on first-party data—information collected directly from customers with consent—to build sustainable, privacy-first marketing strategies. This part of the book lays the groundwork for understanding the role of first-party data in modern marketing.
Chapter 1 introduces how privacy laws and browser restrictions fragment third-party data and why brands must prioritize customer data to remain competitive. Chapter ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.