May 2025
Beginner to intermediate
264 pages
8h 43m
English
Content preview from First-Party Data Activation
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acknowledgments
Bringing this pioneering book on first-party data to life has been an extraordinary team effort. We are deeply grateful to everyone whose guidance, expertise, and faith in our vision shaped these pages.
We extend our heartfelt thanks to our wonderful reviewers—acquisition editor Jonathan Gennick, development editor Rebecca Johnson, and technical editor Evangelos Pappas—whose thoughtful insights and compassionate feedback elevated every page of this book. Their commitment to precision and clarity made our words sing. Evan has spent 17 years in the IT industry as Data, Platform and Protocol Engineer with experience in AdTech, Analytics, and Web3 industries.
We are also deeply grateful to Joe Cristee for coordinating real-world ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.