November 2014
Intermediate to advanced
240 pages
4h 42m
English
Content preview from Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 6
Big Data: The Stories Within the Numbers
A good word of mouth marketing campaign centers on a story that is interesting, relevant, and authentic. But how do you know what’s relevant to your customers at any given moment? One answer is to conduct consumer research, then examine the data for signs of what currently interests the people you’re targeting.
These days, that can be a tricky proposition. Not because it’s difficult to acquire up-to-the-minute consumer data but because there’s suddenly so darn much of it. Between social media, loyalty programs, retail tracking, and a dozen other sources of digitized feedback, most CMOs are now ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.