NOTES
Chapter 1
1. Neal Stewart, “PBR,” NealStewart.com blog, accessed July 2014, http://nealstewart.com/case-studies/pbr-case-study/.
2. Beth Kowitt, “Let’s Hear It for Hipster Beer,” CNN Money/Fortune, December 2009, http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/index.htm.
3. Ibid.
4. Stewart, “PBR.”
5. Ibid.
6. Statistics cited in “Word of Mouth and Brand Advocates Stats,” Zuberance Resources, accessed July 2014, http://www.zuberance.com/resources/resourcesStats.php.
7. Bill Wyman, “Did Thriller Really Sell a Hundred Million Copies?” New Yorker blog, January 4, 2013, http://www.newyorker.com/online/blogs/culture/2013/01/did-michael-jacksons-thriller-really-sell-a-hundred-million-copies.html.
Chapter 2
1. Brewers ...
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