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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
book

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright
November 2014
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 42m
English
McGraw-Hill
Content preview from Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

NOTES

Chapter 1

1. Neal Stewart, “PBR,” NealStewart.com blog, accessed July 2014, http://nealstewart.com/case-studies/pbr-case-study/.

2. Beth Kowitt, “Let’s Hear It for Hipster Beer,” CNN Money/Fortune, December 2009, http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/index.htm.

3. Ibid.

4. Stewart, “PBR.”

5. Ibid.

6. Statistics cited in “Word of Mouth and Brand Advocates Stats,” Zuberance Resources, accessed July 2014, http://www.zuberance.com/resources/resourcesStats.php.

7. Bill Wyman, “Did Thriller Really Sell a Hundred Million Copies?” New Yorker blog, January 4, 2013, http://www.newyorker.com/online/blogs/culture/2013/01/did-michael-jacksons-thriller-really-sell-a-hundred-million-copies.html.

Chapter 2

1. Brewers ...

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Publisher Resources

ISBN: 9780071835749