November 2014
Intermediate to advanced
240 pages
4h 42m
English
Content preview from Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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NOTES
Chapter 1
1. Neal Stewart, “PBR,” NealStewart.com blog, accessed July 2014, http://nealstewart.com/case-studies/pbr-case-study/.
2. Beth Kowitt, “Let’s Hear It for Hipster Beer,” CNN Money/Fortune, December 2009, http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/index.htm.
3. Ibid.
4. Stewart, “PBR.”
5. Ibid.
6. Statistics cited in “Word of Mouth and Brand Advocates Stats,” Zuberance Resources, accessed July 2014, http://www.zuberance.com/resources/resourcesStats.php.
7. Bill Wyman, “Did Thriller Really Sell a Hundred Million Copies?” New Yorker blog, January 4, 2013, http://www.newyorker.com/online/blogs/culture/2013/01/did-michael-jacksons-thriller-really-sell-a-hundred-million-copies.html.
Chapter 2
1. Brewers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.