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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
book

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright
November 2014
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 42m
English
McGraw-Hill
Content preview from Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

PRAISE FOR TED WRIGHT AND FIZZ

“Ted is a deeply intellectual poet laureate, who possesses an eclectic rare mix of right brain and left brain skills. He knows derivatives and da Vinci; and moves back and forth across these two parallel universes with inspiring ease. This modern-day Renaissance man is our planet’s foremost thought leader on word of mouth strategy, and Fizz is the bible in this area. In an extremely thoughtful and engaging narrative, Ted takes a complex topic and boils it down into something extremely useful. If you want to truly understand how to harness the power of people talking, this book better head up your must-have reading list!”

—DR. AMERICUS REED II, Whitney M. Young Jr. Professor of Marketing atthe Wharton School of ...

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Publisher Resources

ISBN: 9780071835749