CHAPTER 1

Motivated by What?

The Three Phases of the Prey Drive

Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, essential to success.

NAPOLEON HILL

In March 2020 I was running a successful coaching business. That business was in the top 0.0001 percent of money generators in the world of coaches. I was hitting a stride after devoting over two decades to building something special and profitable. I was having fun doing exactly what I was supposed to be doing on earth. This was my “voice and calling.” Then out of nowhere an external event happened—a worldwide pandemic. The pandemic caused ...

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