CHAPTER 8
Flipping the Switch on Your Selling Energy—and Beyond
Everything is energy and that’s all there is to it.
—ALBERT EINSTEIN
As a salesperson, what are you really selling? Sure, you have to have a great product, but it’s the type of energy you put behind the product, the reputation, and the company that’s really responsible for closing the deal, not the conditions of the deal itself.
We are all made up of energy. The things we do, our gestures, our words, the rise and fall of our voices—all of it requires energy. Whether we know it or not, we pick up on people’s energy and make unconscious decisions based on the feelings we have around a person. So it’s safe to say that in selling, the right energy is the force behind the sale. Low energy ...
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