CHAPTER 9
Hitting Your Targets
Using the Prey Drive to Structure Your Success and Go Pro
You miss 100% of the shots you don’t take.
—WAYNE GRETZKY
While I was sitting at a coffee shop many years ago, a good friend of mine named Tony Woodall told me he had just read an article in Fast Company about a zebra and a cheetah. He said: “You know, Coach, a zebra looks different than every other animal in the animal kingdom, and a cheetah runs faster than every other land animal. The goal in life is to look different and run faster.” A zebra is clearly differentiated from the rest of the animal kingdom. A cheetah runs faster and is usually on offense in the savanna versus on defense. In the business world it’s always a good idea to look different and ...
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