Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success

CHAPTER 11

The Habit of 1 Percent Performers

How to Reignite Your Prey Drive and Be a Pro Every Single Day

Hide not your talents, they for use were made, What’s a sun-dial in the shade?

—BENJAMIN FRANKLIN

Somewhere along the way of coaching people, I began challenging them to go pro and leave their amateur desires behind. It became a rallying cry for me to challenge people to see the difference between the actions of an amateur and the actions of a professional and prompt them to want to make that transition. After all, we want to be the best at what we do, right? This requires not only a deep study of what makes the best the best, but also a commitment to do the deep work to make the jump from where we are to where we aspire to be. This will ...