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From Idea to Web Start-up in 21 Days: Creating bacn.com by Scott Kveton, Jason Glaspey

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Index

A

A/B testing, conducting, 112

advertising

analyzing, 93

getting for free, 124

impact of competition on, 93

Adwords

attracting specific traffic, 114

basics, 92

bidding system, 92

costs of, 108

impact on Paleo-Plan traffic, 144

including Google Checkout icon in, 47

setting up campaigns, 91, 113

website, 104

ajaxwhois.com, 23, 40

All-in-One SEO Pack website, 58

analytics. See Google Analytics

Anderson, Chris, 93

Apple user experience, 14

apps

development costs, 127

popularity of, 126–127

artists, managing payments to, 70

aspirational brand, defined, 30

B

Bac’n

closing down LLC, 152–153

doing asset sale of, 146

falling behind on, 144–145

finalization of sale, 150–153

going live with, 90

iPhone app, 126–129

logistics of sale, 149–150

offer ...

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