WHEN PEOPLE ASK us what we do, we tell them we sell bacon on the Internet. There’s usually a moment of confusion, followed by semi-understanding.
“Wait. What? What do you mean, you sell bacon online. Like, real bacon?”
“Yeah. We sell packages of bacon.”
“Like real bacon, you sell it online?”
“Cool.” Followed by a pause while they consider the facts.
“So, you just take orders, right? You don’t ship it or anything, do you?
“Actually, we do. We have a fridge in our office—it’s stuffed full of bacon right now. We get it from all over the country, but mostly from small farms with happy pigs.”
“Wow… That’s awesome.” ...