Introduction: Selling Bacon?


WHEN PEOPLE ASK us what we do, we tell them we sell bacon on the Internet. There’s usually a moment of confusion, followed by semi-understanding.

“Wait. What? What do you mean, you sell bacon online. Like, real bacon?”

“Yeah. We sell packages of bacon.”

“Like real bacon, you sell it online?”


“Cool.” Followed by a pause while they consider the facts.

“So, you just take orders, right? You don’t ship it or anything, do you?

“Actually, we do. We have a fridge in our office—it’s stuffed full of bacon right now. We get it from all over the country, but mostly from small farms with happy pigs.”

“Wow… That’s awesome.” ...

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