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Full-Spectrum Thinking
book

Full-Spectrum Thinking

by Bob Johansen
April 2020
Intermediate to advanced
208 pages
5h 25m
English
Berrett-Koehler Publishers
Content preview from Full-Spectrum Thinking

PART THREE

BROADER SPECTRUMS, NEW APPLICATIONS FOR THE FUTURE

ORGANIZ ATIONS — ESPECIALLY BUSIN ESSES BUT AL SO NON-profits, government agencies, and the military—will have growing requirements for full-spectrum thinking and full-spectrum leadership. Leaders will face unnecessary and increasing risks if they get stuck evaluating new experiences through dirty old categorical filters.

Fortunately, new spectrums of innovation are beginning to appear already. Full-spectrum thinking will become the norm.

Part Three introduces five new spectrums of business and social value that are possible now and will scale over the next decade. Products will morph into services, subscriptions, and experiences. Ultimately, great products should incite personal transformations. ...

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Publisher Resources

ISBN: 9781523087532