PART THREE
BROADER SPECTRUMS, NEW APPLICATIONS FOR THE FUTURE
ORGANIZ ATIONS — ESPECIALLY BUSIN ESSES BUT AL SO NON-profits, government agencies, and the military—will have growing requirements for full-spectrum thinking and full-spectrum leadership. Leaders will face unnecessary and increasing risks if they get stuck evaluating new experiences through dirty old categorical filters.
Fortunately, new spectrums of innovation are beginning to appear already. Full-spectrum thinking will become the norm.
Part Three introduces five new spectrums of business and social value that are possible now and will scale over the next decade. Products will morph into services, subscriptions, and experiences. Ultimately, great products should incite personal transformations. ...
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