Chapter Eleven

Interviews about User Testing Practices at PlayFirst®

PlayFirstPlayFirst is the leading publisher focused exclusively on casual games. The company’s game portfolio includes the Diner Dash® series, Wedding Dash®, Chocolatier®, and Dream Chronicles®.

We asked PlayFirst to give us perspectives from multiple team members about user testing and how it works at their company, to provide readers with a multi-faceted understanding of how one casual games company uses some of the methods described in this book.

Craig Bocks, Director of Publishing

What is your company’s general approach to handling customer feedback about games?

Customer feedback and player usability are a critical part of the successful product design and development formula ...

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