Chapter Twenty
The Four Fun Keys
Nicole Lazzaro, founder and president of XEODesign, Inc., is an award-winning designer and an expert on emotion and games. Clients include Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, The Learning Company, Broderbund, Roxio, and Maxis. She has a degree in psychology from Stanford University where she also studied filmmaking and computer programming. A frequent speaker at industry events, she consults extensively on games and why people play them.
20.1 Forget Usability! What Makes Games Fun?
Why do we play games? Play experiences are not work experiences. ...
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