December 2019
Beginner to intermediate
464 pages
11h 28m
English
Content preview from GDPR For Dummies
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Chapter 11
Writing Opt-In Wording
IN THIS CHAPTER
Understanding why you need opt-in wording
Creating and communicating your opt-in wording
When opt-out wording may be appropriate
The soft opt-in rule
What to expect if you don’t comply
If you as a data controller need to rely on consent as your lawful grounds for processing personal data (see Chapter 3 for more about lawful grounds for processing), you may choose to use opt-in wording together with a tick box to obtain that consent.
Opt-in wording is a message to data subjects briefly explaining how their personal data — should they choose to give it — will be processed and used. The wording must be presented with an empty tick box, so the data subject must affirmatively tick that box to agree to the necessary processing.
Opt-in wording must be concise, specific, and easy to understand. Opt-in wording is often used in just-in-time notices, which are notices that appear on your website at the point where users provide personal data, ...
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