4

Design

The chapter on story was about the content of your pitch. Design is the tool you will use to help you tell that story.

The effectiveness of your pitch deck rests on its ability to communicate the brilliance of your venture clearly, compellingly, and immediately. Pitch decks are a visual medium; they use the power of visual thinking—a process of organizing, interpreting, and showing information spatially—to make an immense amount of information accessible and meaningful to an audience. Visual thinking engages the creative parts of our brain and allows us to see an idea or concept—even a very complex one—intuitively and simultaneously.

In this chapter, we will apply the best practices of visual thinking and design masters like Nancy ...

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