CHAPTER 5

REFINE TO IMPRESS

GETTING TO THE “FEELING BEHIND OUR EYES”

WHICH OF THESE is a prototype and which is a final, declarative dataviz created for a presentation to the CEO?

images

images

The top chart is obviously the prototype, generated in Excel with just a few clicks. Most of us would say the bottom chart (designed with Adobe Illustrator) looks better, is “airy” or “streamlined” or “clean,” whereas the top one is “busy” or “blocky” or “messy.”

In Style: Toward Clarity and Grace, Joseph Williams describes impressions of good and bad writing as “a feeling ...

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