Global Information Warfare, 2nd Edition

26 ◾ Global Information Warfare: The New Digital Battleeld

or avoided costs, increased revenues, more satised customers, larger prots, and

increased national security. Governments and businesses can use IW oensively

and defensively in the physical and virtual domains. Counters to IW do not have

to be in kind; they can be no, low, or high technology and they can be asymmetric.

Not conducting IW will result in a reduced market presence and lower national

security. Although the name may change over the years, IW will evolve from its

nascent stage and become mainstream within 20years. We projected that in 2002.

We are in fact there already.

IW occurs when, in the physical and virtual domains, you attack your competi-

tion or they attack you. ...