Global Marketing Management, 6th Edition

ACKNOWLEDGEMENTS

This book would not have ever materialized without guidance, assistance, and encouragement of many of our mentors, colleagues, students, and executives we have worked with and learned from over the years. We are truly indebted to each one of them. We also thank the many reviewers for their constructive comments and suggestions which helped us improve our argument and clarity and raise the quality of our book.

Syed Anwar, West Texas A&M

David Borker, Manhattanville College

Susan Carder, Northern Arizona University

Sang Choe, University of Southern Indiana

Shannon Cummins, University of Nebraska-Lincoln

Anthony Di Benedetto, Temple University

Lawrence Duke, Drexel University

Ruth Lumb, Minnesota State University Moorhead

Mike Mullen, Florida Atlantic University

Louis Nzegwu, University of Wisconsin-Platteville

Sekar Raju, Iowa State University

Alok Saboo, Pennsylvania State University

Surinder Tikoo, SUNY New Paltz

Srdan Zdravkovic, Bryant University

The first co-author would like to extend thanks to his colleagues around the world. At Temple University, Dean Moshe Porat at the Fox School of Business and Management is acknowledged for emphasizing international business education and research as the school's primary focus of excellence, providing enormous opportunities for this coauthor to meet with and discuss with leading practitioners/executives of international ...