February 2014
Beginner
696 pages
34h 21m
English
Content preview from Global Marketing Management, 6th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
BRIEF CONTENTS
4 ♦ GLOBAL CULTURAL ENVIRONMENT AND BUYING BEHAVIOR
5 ♦ POLITICAL AND LEGAL ENVIRONMENT
7 ♦ GLOBAL SEGMENTATION AND POSITIONING
8 ♦ GLOBAL MARKETING STRATEGIES
9 ♦ GLOBAL MARKET ENTRY STRATEGIES
10 ♦ GLOBAL PRODUCT POLICY DECISIONS I: DEVELOPING NEW PRODUCTS FOR GLOBAL MARKETS
11 ♦ GLOBAL PRODUCT POLICY DECISIONS II: MARKETING PRODUCTS AND SERVICES
13 ♦ GLOBAL COMMUNICATION STRATEGIES
15 ♦ GLOBAL LOGISTICS AND DISTRIBUTION
16 ♦ EXPORT AND IMPORT MANAGEMENT
17 ♦ PLANNING, ORGANIZATION, AND CONTROL OF GLOBAL MARKETING OPERATIONS
18 ♦ MARKETING STRATEGIES FOR EMERGING MARKETS
19 ♦ GLOBAL MARKETING AND THE INTERNET
20 ♦ SUSTAINABLE MARKETING IN THE GLOBAL MARKETPLACE
CASES (AVAILABLE AT: WWW.WILEY.COM/COLLEGE/KOTABE)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.