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Global Marketing Management, 6th Edition by Kristiaan Helsen, Masaaki Kotabe

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COMPANY INDEX

Note: The letter(s) ‘e’, ‘gp’, ‘n’ following page number(s) refer to exhibit, global perspective and end notes respectively

A

A. T. Kearney Inc., 469, 469n

Acer, 1, 4, 246

AchieveGlobal, 436

ACNielsen, 387gp

omnibus survey, China, 179e

Adams, 492n

Adidas, 417e

AES Corp., 142

AGB Nielsen Media Research, 402

Ahold, 90, 334, 334n

AIG, 412n

Airborne Express, 463

Airbus, 139

Air France, 135

AirTel, 560

AKI, 284

Alcatel-Lucent, 289290, 290n

Alcoa, 166

Aldi, 604

Alibaba, 567e, 573

AliPay, 574

Allied Domecq, 103

Amazon, 234, 461, 572, 575, 589

e-commerce, 6, 50

German laws and, 172

Kindle e-book reader, 584

AMD, 246

American Express, 85

America Online (AOL), 53, 163gp

in China, 244gp

Lenovo partnering with, 244gp

Amway, 123, 262, 409410

Apple, 606

Apple Computer, 14, 631

foreign expansion, 14

iTunes, 586

Aramis, 245

Arnold, 326n, 476n, 533n

Arthur Andersen & Co., 56

Asea Brown Boveri, 530, 534, 534n, 541

Asia Market Intelligence (AMI), 102

Associated British Foods, 611e

Assured Logistics, 463

Aston Martin, 593

AT&T, 161gp, 354, 514gp

Audi, 307gp

Autolatina, 284

Avtovaz, 140

Avis, 249, 573

Avon, 123, 223, 409, 444

direct-selling model, 123

“Let's Talk” campaign, 223

Axe, 212, 329, 365, 404

B

Babel Fish, 574

Baidu, 6, 581gp, 613gp

Bain & Co., 429

Bajaj, 263

Bank of China, 506

Barilla, 56

Barnes and Noble, 234

Bayer, 161

BBC, 1

Ben & Jerry's ice cream, 608

Benetton, 406

BenQ, ...

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