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Global Marketing Management, 6th Edition by Kristiaan Helsen, Masaaki Kotabe

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NAME INDEX

Note: The letter ‘n’ following page number(s) denote notes

A

Aaker, David A., 178n, 196n, 315n, 330n, 331n, 335n, 357, 386n, 392n, 535n

Aaker, Jennifer I., 95n, 125n, 127

Aboul-Fath, Mahmoud, 362n

Abramson, Neil R., 431, 431n

Abratt, Russell, 338n, 357

Ackelsberg, R., 375n

Adams-Florou, Athena S., 492n

Agarwal, James, 184n, 185n, 201n, 204, 228

Aggarwal, Raj, 72n

Ahluwalia, Rohini, 607n

Ainslie, Andrew, 311n, 323

Akhter, Syed H., 374n

Akmal, Hyder S., 285n, 299

Aksen, Gerald, 157n

Alam, Pervaiz, 374n

Albright, Madeleine K., 168n

Alden, Dana L., 224n, 228, 266, 408n

Alden, Edward, 46

Aldridge, D. N., 186n, 189n, 201n, 204

Al-Eryani, Mohammad F., 374n, 375n

Alfred, Brent, 254n

Al Janahi, Ahmed, 155n

Alpa, Dhanani, 93

Alvarez-Plata, Patricia, 80n

Amelio, William, 289

Amine, Lyn S., 194n, 197n, 204, 496

Anckar, Patrik, 373n, 500n, 502n

Andersen, Kim Viborg, 50n

Anderson, Erin, 275n, 299

Anderson, James E., 377n

Anderson, Thomas W., 350n

Andreason, Aaron W., 448n

Anita, Kersi D., 521

Anwar, Syed Tariq, 173

Armstrong, Gary, 154

Armstrong, Larry, 256n

Arnold, David, 6n, 326n, 476n, 533n, 541n, 542, 558n, 560n, 571

Arnold, Stephen J., 436n

Arpan, Jeffrey S., 375n

Arruda, Maria Cecilia Coutinho de, 52n

Ascarelli, Silvia, 462n

Assmus, Gert, 382n, 69, 384

Athaide, Gerard A., 496n

Attia, Ashraf M., 450

Aukakh, Preet S., 162n

Aulakh, Preet S., 246n, 278n, 482n

Aurand, Timothy W., ...

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