February 2014
Beginner
696 pages
34h 21m
English
Content preview from Global Marketing Management, 6th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
NAME INDEX
Note: The letter ‘n’ following page number(s) denote notes
A
Aaker, David A., 178n, 196n, 315n, 330n, 331n, 335n, 357, 386n, 392n, 535n
Aaker, Jennifer I., 95n, 125n, 127
Aboul-Fath, Mahmoud, 362n
Abramson, Neil R., 431, 431n
Abratt, Russell, 338n, 357
Ackelsberg, R., 375n
Adams-Florou, Athena S., 492n
Agarwal, James, 184n, 185n, 201n, 204, 228
Aggarwal, Raj, 72n
Ahluwalia, Rohini, 607n
Ainslie, Andrew, 311n, 323
Akhter, Syed H., 374n
Akmal, Hyder S., 285n, 299
Aksen, Gerald, 157n
Alam, Pervaiz, 374n
Albright, Madeleine K., 168n
Alden, Dana L., 224n, 228, 266, 408n
Alden, Edward, 46
Aldridge, D. N., 186n, 189n, 201n, 204
Al-Eryani, Mohammad F., 374n, 375n
Alfred, Brent, 254n
Al Janahi, Ahmed, 155n
Alpa, Dhanani, 93
Alvarez-Plata, Patricia, 80n
Amelio, William, 289
Amine, Lyn S., 194n, 197n, 204, 496
Anckar, Patrik, 373n, 500n, 502n
Andersen, Kim Viborg, 50n
Anderson, Erin, 275n, 299
Anderson, James E., 377n
Anderson, Thomas W., 350n
Andreason, Aaron W., 448n
Anita, Kersi D., 521
Anwar, Syed Tariq, 173
Armstrong, Gary, 154
Armstrong, Larry, 256n
Arnold, David, 6n, 326n, 476n, 533n, 541n, 542, 558n, 560n, 571
Arnold, Stephen J., 436n
Arpan, Jeffrey S., 375n
Arruda, Maria Cecilia Coutinho de, 52n
Ascarelli, Silvia, 462n
Athaide, Gerard A., 496n
Attia, Ashraf M., 450
Aukakh, Preet S., 162n
Aulakh, Preet S., 246n, 278n, 482n
Aurand, Timothy W., ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.