February 2014
Beginner
696 pages
34h 21m
English
Content preview from Global Marketing Management, 6th Edition
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HAPTER OVERVIEW
- DEFINITION OF GLOBAL LOGISTICS
- MANAGING PHYSICAL DISTRIBUTION
- MANAGING SOURCING STRATEGY
- FREE TRADE ZONES
- INTERNATIONAL DISTRIBUTION CHANNEL
- INTERNATIONAL RETAILING
- APPENDIX: MAQUILADORA OPERATION
Companies have to deliver products to customers both efficiently and effectively.1 First of all, global logistics, also referred to as global supply chain management,2 has played a critical role in the growth and development of world trade and in the integration of business operations on a worldwide scale. Its primary objective is to develop a cost-efficient delivery mechanism. In fact, the level of world trade in goods and, to some extent, services, depends to a significant degree on the availability of economical and reliable international transportation services. Decreases in transportation costs and increases in performance reliability expand the scope of business operations and increase the associated level of international trade and competition.3 Second, the use of appropriate distribution channels in international markets increases the chances of success dramatically. Its primary objective is to develop a task-effective delivery mechanism for customer satisfaction. Coca-Cola's success relies largely on its global distribution arm, Coca-Cola Enterprises, the world's ...
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