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Going Viral
book

Going Viral

by Brent Coker
March 2016
Beginner
250 pages
4h 4m
English
Pearson
Content preview from Going Viral

CHAPTER TWO

Self-enhancement

In 1974, a young professor in Hungary wanted to solve a problem in design engineering. He taught architecture, and no one had yet figured out how to hold objects together where each object could be moved independently, without the sum of all the objects falling apart. Arguably its practical usefulness would be limited, but driven by his academic curiosity he thought the design would at least be useful for teaching his architectural students about the form and space of three-dimensional objects.

His first attempt at solving the problem was to hand-carve several cubes, and join them together using rubber bands. This failed. He then considered how he could hold together a collection of independently moving objects, ...

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Publisher Resources

ISBN: 9781292087955