Skip to Content
Going Viral
book

Going Viral

by Brent Coker
March 2016
Beginner
250 pages
4h 4m
English
Pearson
Content preview from Going Viral

CHAPTER SEVEN

Herding

Like many people, on Friday nights I like to eat a take-away. There’s a road very near to my house that has a variety of restaurants, and so I usually head down there. What’s unique about this road is that there’s a cluster of seven restaurants all next to each other that sell basically the same kind of cuisine – Malaysian Chinese. I love this style of Asian food, so I usually choose one of these restaurants. I have ordered from all of them over the years, and I can testify they all have authentic and delicious dishes. But there’s something curious about these restaurants: one is always extremely busy while the other six are always quite empty. And it’s not because of price, great restaurant reviews, or because it has ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
Are You an Authentic Leader or an Authentic Jerk?

Are You an Authentic Leader or an Authentic Jerk?

Hannes Leroy, Michael A. Daniels, Kristin L. Cullen-Lester, Alexandra Gerbasi

Publisher Resources

ISBN: 9781292087955