Going Viral

Conclusion

Jerry had a small butcher’s shop near Swansea in the southern part of Wales. On the outside of his shop was written ‘High quality purveyors of meat and poultry since 1869’. Jerry’s father and his father before him were butchers, and to this day Jerry is proud to still sell meat that had been reared on his family’s farm.

Like many butchers in these modern times, Jerry’s business had suffered from a consumer trend towards buying meat from the large chain supermarkets. Jerry also suspected there were more vegans and vegetarians than there used to be, and graffiti attacks on his shop by animal rights protestors seemed to have increased in recent years. If it weren’t for his most loyal customers, Jerry suspected he might have gone out ...