Index

A

  • Abandonment rate
  • Abbar, Anas
  • Access rights
    • Collaborate permission
    • data subset access control through view filters and user permissions
    • Edit permission
    • Manage Users permission
    • No Direct Access
    • Read & Analyze
  • “Accessing GA Data with R” (Goldsmith)
  • Account creation and tracking code installation
    • account structure
      • multiple views per property
      • new property for each additional website or app
    • creating an account
      • account and installation terminology
      • configuring account and property settings
    • tracking code, installing
      • determining version
      • migrating from classic to Universal
      • placement
  • Acquisition reports
    • campaign tracking
      • adding campaign parameters to inbound links
      • consistency
    • channel customizations
      • custom channel grouping, defining
      • default channel
      • in the multi-channel funnel and attribution reports
      • new channel, defining
      • reordering
    • “Google Analytics Benchmarking Reports” (Rabold)
    • terminology and concepts
      • campaigns
      • channels
      • medium and source
      • referrals
      • Treemaps report
    • tracking organic traffic
      • branded vs. nonbranded
      • Google image and country-specific clickthroughs
      • Google search console
      • (not provided)
  • Adel, Mohamed
  • AdSense
    • benefits of GA integration
    • DoubleClick for Publishers and DoubleClick Ad Exchange
    • linking accounts
    • sample reports
  • “Advanced Funnel Analysis—The Next Level” (Standen)
  • AdWords
    • attribution beyond last touch
    • “Best Practices and Expert Tips for Remarketing” (Stone)
    • data in GA
    • GA conversion vs. AdWords conversion
    • GA data in
    • vs. GA for remarketing ...

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