September 2016
Beginner to intermediate
624 pages
18h 15m
English
Content preview from Google Analytics Breakthrough
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
18 Analytics 360
Google is a unique company and does things in a unique and often revolutionary way. In 2005, when Google purchased a relatively unknown company called Urchin, rebranded the product to Google Analytics (GA), and offered it for free, what used to belong to the elite was made available to all. Fast-forward to today and millions of sites and apps—start-ups, the Fortune 500, and the entire spectrum of businesses and organizations—are running GA.
Following the wide adoption of the free tool, Google made a strategic decision to enter the enterprise Web and mobile analytics market and offer an enterprise edition of GA. Google Analytics Premium was thus born in 2011. In March 2016, the product was re-branded to Analytics 360, one of six integrated products of the Google Analytics 360 Suite.
Why Analytics 360?
Although GA Standard (the non-paid version of GA) is feature-rich and has powerful capabilities, it does, expectedly, have some limitations. For instance, according to the published GA’s Terms of Service, GA Standard is offered at no charge for up to 10 million hits per month per account, and “Google may change its fees and payment policies for the Service from time to time including the addition of costs for geographic data, the importing of cost data from search engines, or other fees charged to Google or its wholly owned subsidiaries by third-party vendors for the inclusion of data in the Service reports. The changes to the fees or payment policies are effective ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.