Google Analytics Breakthrough

Acknowledgments

The journey of writing Google Analytics Breakthrough started long before we signed the agreement with the publisher. The idea had been brewing in our minds for years.

For more than 12 years in our analytics consulting work at E-Nor, we’ve had the good fortune of working with some incredibly smart people—marketers, analysts, and executives from some of the most recognized brands in the world. It’s very fulfilling when, during our discussions, we see that spark in their eyes when they “get” analytics and have the “aha!” moment. To “get” analytics involves asking great, sometimes difficult questions and then challenging yourself to find the answers. We are sincerely grateful to our clients and training participants for encouraging, nudging, and requiring us (sometimes in that order!) to push the envelope—both for the Google Analytics product and for ourselves—to positively impact their organizations.

We also owe a debt of gratitude to industry veterans and “founders” who helped foster a family atmosphere and shape a cooperative and collaborative analytics community. We especially want to recognize Avinash Kaushik for evangelizing analytics to the non-converted, Jim Sterne for being the one and only analytics godfather, Eric Peterson for writing one of the very first books on demystifying analytics, and Brian Clifton, whose books provided much of the technical foundation that we still leverage many years later. We’d also like to recognize the high-cardinality list ...