Book description
A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.
Table of contents
- Cover
- Title
- Contents
- The Designer {Introduction}
- How to Use This Book
-
Basic Techniques
- ESSENTIAL VISUAL STRATEGIES
- The Basics of Building a Strong Composition
- Defining Clear Visual Hierarchy
- Symmetry and Asymmetry
- Working with Imagery
- Using Abstract Form
- Creating Visually Dynamic Color Relationships
- Using Color to Enhance Messaging
- Exploiting Color to Enhance Hierarchy
- Limiting (and Maximizing) the Palette
- Quick, Easy Coding Strategies
- Choosing and Combining Typefaces
- Creating Visual Dialogue between Type and Imagery
- Crafting Reader-Friendly (and Beautiful!) Text
- Effectively Using a Column Grid
- Graphic Elements: Image and Style Components of the Designer’s Visual Library
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (1/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (2/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (3/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (4/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (5/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (6/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (7/8)
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (8/8)
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (1/6)
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (2/6)
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (3/6)
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (4/6)
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (5/6)
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (6/6)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (1/7)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (2/7)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (3/7)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (4/7)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (5/7)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (6/7)
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (7/7)
- LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (1/5)
- LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (2/5)
- LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (3/5)
- LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (4/5)
- LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (5/5)
- Project Strategies: Examples and Explorations to Inspire the Busy Designer
- FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (1/5)
- FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (2/5)
- FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (3/5)
- FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (4/5)
- FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (5/5)
- SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (1/5)
- SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (2/5)
- SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (3/5)
- SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (4/5)
- SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (5/5)
- THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (1/4)
- THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (2/4)
- THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (3/4)
- THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (4/4)
- LETTER-PERFECT: A Selection of Purely Typographic Solutions (1/4)
- LETTER-PERFECT: A Selection of Purely Typographic Solutions (2/4)
- LETTER-PERFECT: A Selection of Purely Typographic Solutions (3/4)
- LETTER-PERFECT: A Selection of Purely Typographic Solutions (4/4)
- Index by Subject
- Directory of Contributors
- Acknowledgments
Product information
- Title: Graphic Designer's Essential Reference
- Author(s):
- Release date: November 2011
- Publisher(s): Rockport Publishers
- ISBN: 9781610581912
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