O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Graphic Designer's Essential Reference

Book Description

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.

Table of Contents

  1. Cover
  2. Title
  3. Contents
  4. The Designer {Introduction}
  5. How to Use This Book
  6. Basic Techniques
    1. ESSENTIAL VISUAL STRATEGIES
    2. The Basics of Building a Strong Composition
    3. Defining Clear Visual Hierarchy
    4. Symmetry and Asymmetry
    5. Working with Imagery
    6. Using Abstract Form
    7. Creating Visually Dynamic Color Relationships
    8. Using Color to Enhance Messaging
    9. Exploiting Color to Enhance Hierarchy
    10. Limiting (and Maximizing) the Palette
    11. Quick, Easy Coding Strategies
    12. Choosing and Combining Typefaces
    13. Creating Visual Dialogue between Type and Imagery
    14. Crafting Reader-Friendly (and Beautiful!) Text
    15. Effectively Using a Column Grid
  7. Graphic Elements: Image and Style Components of the Designer’s Visual Library
  8. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (1/8)
  9. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (2/8)
  10. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (3/8)
  11. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (4/8)
  12. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (5/8)
  13. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (6/8)
  14. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (7/8)
  15. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments (8/8)
  16. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (1/6)
  17. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (2/6)
  18. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (3/6)
  19. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (4/6)
  20. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (5/6)
  21. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept (6/6)
  22. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (1/7)
  23. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (2/7)
  24. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (3/7)
  25. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (4/7)
  26. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (5/7)
  27. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (6/7)
  28. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments (7/7)
  29. LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (1/5)
  30. LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (2/5)
  31. LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (3/5)
  32. LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (4/5)
  33. LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts (5/5)
  34. Project Strategies: Examples and Explorations to Inspire the Busy Designer
  35. FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (1/5)
  36. FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (2/5)
  37. FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (3/5)
  38. FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (4/5)
  39. FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages (5/5)
  40. SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (1/5)
  41. SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (2/5)
  42. SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (3/5)
  43. SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (4/5)
  44. SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display (5/5)
  45. THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (1/4)
  46. THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (2/4)
  47. THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (3/4)
  48. THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats (4/4)
  49. LETTER-PERFECT: A Selection of Purely Typographic Solutions (1/4)
  50. LETTER-PERFECT: A Selection of Purely Typographic Solutions (2/4)
  51. LETTER-PERFECT: A Selection of Purely Typographic Solutions (3/4)
  52. LETTER-PERFECT: A Selection of Purely Typographic Solutions (4/4)
  53. Index by Subject
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. J
    11. K
    12. L
    13. M
    14. N
    15. O
    16. P
    17. R
    18. S
    19. T
    20. U
    21. V
    22. W
  54. Directory of Contributors
  55. Acknowledgments