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Graphic Designer's Essential Reference by Timothy Samara

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Job:09-14721/13641 Title:RP-Designers Graphic Stew
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(Text)
8
The Designer {Introduction }
10
How to Use This Book
12
Basic Techniques
ESSENTIAL VISUAL STRATEGIES 14
The Basics of Building a Strong Composition 16
Defi ning Clear Visual Hierarchy 18
Symmetry and Asymmetry 19
Working with Imagery 20
Using Abstract Form 21
Creating Visually Dynamic Color Relationships 22
Using Color to Enhance Messaging 24
Exploiting Color to Enhance Hierarchy 25
Limiting (and Maximizing) the Palette 26
Quick, Easy Coding Strategies 27
Choosing and Combining Typefaces 28
Creating Visual Dialogue between Type and Imagery 30
Crafting Reader-Friendly (and Beautiful!) Text 32
Effectively Using a Column Grid 34
Index by Subject 242
Directory of Contributors 246
Acknowledgments 247
CONTENTS
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Job:09-14721/13641 Title:RP-Designers Graphic Stew
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162
FIRST IMPRESSIONS
Cover Designs, Image-Based Advertisements,
and Website Home Pages
186
SETTING THE STAGE
Simple Editorial Spreads, Posters
and Advertising Campaigns, and Retail
Storefront Display
208
THE HEART OF THE MATTER
Packaging Systems, Content-Rich Websites,
and Extended Publication Formats
226
LETTER-PERFECT
A Selection of Purely Typographic Solutions
38
PICTORIAL STAPLES
Icons, Abstract Forms, Patterns, and
Varied Image Treatments
76
CHROMATIC CONCEPTS
Color Palettes Organized Visually
and by Concept
106
TYPOGRAPHIC STYLINGS
Typeface Combinations, Treatments,
and Embellishments
140
LAYOUT STRATEGIES
Grid Structures, Cropping Strategies,
and Proportion Concepts
Page listings
for individual
ingredient
categories are
provided at
the beginning
of each section.
36
Graphic
Elements
Image and Style
Components of
the Designers
Visual Library
160
Project
Strategies
Examples and
Explorations to
Inspire the
Busy Designer
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:7
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