November 2011
Intermediate to advanced
248 pages
9h 2m
English
Content preview from Graphic Designer's Essential Reference
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
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8
The Designer {Introduction }
10
How to Use This Book
12
Basic Techniques
ESSENTIAL VISUAL STRATEGIES 14
The Basics of Building a Strong Composition 16
Defi ning Clear Visual Hierarchy 18
Symmetry and Asymmetry 19
Working with Imagery 20
Using Abstract Form 21
Creating Visually Dynamic Color Relationships 22
Using Color to Enhance Messaging 24
Exploiting Color to Enhance Hierarchy 25
Limiting (and Maximizing) the Palette 26
Quick, Easy Coding Strategies 27
Choosing and Combining Typefaces 28
Creating Visual Dialogue between Type and ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.