ESSENTIAL VISUAL STRATEGIESThe Basics of Building a Strong CompositionDefining Clear Visual HierarchySymmetry and AsymmetryWorking with ImageryUsing Abstract FormCreating Visually Dynamic Color RelationshipsUsing Color to Enhance MessagingExploiting Color to Enhance HierarchyLimiting (and Maximizing) the PaletteQuick, Easy Coding StrategiesChoosing and Combining TypefacesCreating Visual Dialogue between Type and ImageryCrafting Reader-Friendly (and Beautiful!) TextEffectively Using a Column Grid