We can choose a future where we export more products and outsource fewer jobs. After a decade that was defined by what we bought and borrowed, we’re getting back to basics, and doing what America has always done best: We’re making things again. i
—Barack Obama, former president of the United States
Having isolated a target market, it is equally important that you prepare a global marketing plan that, like your domestic marketing plan, details the target market’s needs/wants and determines the actions and factors that enable ...