© Raymond A. Hopkins 2017, corrected publication 2018 2017

Raymond A. Hopkins, Grow Your Global Markets, https://doi.org/10.1007/978-1-4842-3114-2_10

10. Your Global Market Entry Plan

Raymond A. Hopkins

(1)Chandler, Arizona, USA

We can choose a future where we export more products and outsource fewer jobs. After a decade that was defined by what we bought and borrowed, we’re getting back to basics, and doing what America has always done best: We’re making things again. i

—Barack Obama, former president of the United States

Having isolated a target market, it is equally important that you prepare a global marketing plan that, like your domestic marketing plan, details the target market’s needs/wants and determines the actions and factors that enable ...

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