October 2017
Intermediate to advanced
285 pages
7h 57m
English
Content preview from Grow Your Global Markets: A Handbook for Successful Market EntryBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Identifying Your Target Market and Finding Customers
If we could export more finished products instead of raw materials, we could become a middle-income country. i
—Yoweri Museveni, former president of Uganda, November 25, 2007
One of the most important aspects of growing your global markets is performing the same level of due diligence you exercise on domestic market research and narrowing your focus on the specific customer group in your foreign target market. The information that this process provides is invaluable, especially as you use it to generate an international marketing plan that ensures the profitability of your global expansion efforts.
You are probably aware of the type of person you’re trying to reach. Man, woman, young, old, employed, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.