Globalization and free trade do spur economic growth, and they lead to lower prices on many goods.
—Robert Reich, Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center for Developing Economies
Given the complexity of the global marketplace, solid market research is critical for a host of global market decisions you will make. To avoid offending prospective customers culturally or sending an inaccurate product message, it is necessary to avoid inadequate marketing research ...
