Evolution of the Salesforce Data Cloud PlatformWhere Salesforce Data Cloud Fits in the Salesforce Tech StackWhere the Customer Data Platform Fits in the Martech StackToday’s Modern Martech StackThe Future of the Martech StackThe Customer Data ProblemKnown Customer DataUnknown Audience DataPutting the Pieces TogetherDigital Marketing CookiesFirst-, Second-, and Third-Party CookiesThe Future of CookiesBuilding a First-Party Data StrategyExtending the First-Party Data StrategyData Clean Rooms and Customer Data Platforms Working TogetherCustomer Data Platform Acquisition ApproachesBuild, Buy, or Compose?Narrowing the FocusComposable Customer Data Platforms versus a Customer Data Platform SuiteOther Cost and Performance ConsiderationsSummary