August 2024
Intermediate to advanced
450 pages
12h 13m
English
Content preview from Hands-On Salesforce Data Cloud
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface
The Year of Data Cloud
It’s a milestone year for Salesforce as they celebrate their 25th anniversary in 2024. Never one to rest on past successes, Salesforce continues with grand plans for the future. Marc Benioff, cofounder and CEO of Salesforce, has said this is the “Year of Data Cloud.” I believe he hit the mark. I started writing this book at the end of 2022 and I’ve been doing hands-on work with the new Data Cloud platform since February 2023. Ever since then, I’ve experienced the platform evolve in ways I didn’t expect and at a pace I couldn’t have imagined. Given what I’ve observed in these last 21 months, it certainly does feel like this is the Year of Data Cloud.
But what exactly is Salesforce Data Cloud? Salesforce has long been known as the global leader in CRM software, and its products are used by more than 150,000 customers worldwide. Data Cloud is a near real-time CDP at the heart of the Salesforce modern data tech stack. It is a powerful and complex platform that yields value for the entire organization, not just for those few who have direct access to the Data Cloud app within Salesforce.
Salesforce’s Data Cloud platform is built from the ground up, with a completely new architecture. First, Salesforce built a data lake house as a way to store large volumes of data and leverage Salesforce’s canonical data model for data harmonization. Then the automated identity resolution process made it possible to unify data from disparate sources to achieve a single ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.