January 2013
Beginner to intermediate
192 pages
2h 37m
English
A summary of the full-length HBR article by Clayton M. Christensen, Matt Marx, and Howard H. Stevenson, highlighting key ideas.
Editor’s note: Sometimes you need to manage change within projects. Other times the projects themselves are agents of change in a company, and you have to overcome organizational resistance. Arm yourself with the right tools, and you can elicit cooperation rather than entrenchment.
Why do managers struggle so hard to get employees’ cooperation on change initiatives? Even charismatic leaders have spotty records—winning commitment to change in some cases but failing dismally in others.
According to Christensen, Marx, and Stevenson, too many leaders use ...