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HBR Guide to Project Management (HBR Guide Series)
book

HBR Guide to Project Management (HBR Guide Series)

by Harvard Business Review
January 2013
Beginner to intermediate
192 pages
2h 37m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR Guide to Project Management (HBR Guide Series)

Chapter 19

Don’t Throw Good Money (or Time) After Bad

by Jimmy Guterman

You approved the development of a high-profile new product for your company a year ago—but now things aren’t going well. Despite previous forecasts that customers needed your product, the market has changed, and the response is uncertain at best. But you’re not going to give up and throw away $10 million, are you?

Actually, spending another dime on a doomed product is the wrong decision. Yet chasing after sunk costs (investments that are no longer recoverable) is a common error. Just another couple hundred thousand dollars, you say to yourself, and we’ll be able to recoup our investment.

Don’t fall for that line of reasoning. True managerial wisdom lies in a kind of forgetfulness—the ...

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Publisher Resources

ISBN: 9781422187319