Contents
1. Closing the Chasm Between Strategy and Execution
How the best executors think.
2. What Is Execution, Exactly?
Defining key strategic terms.
3. Why Strategy Execution Unravels—and What to Do About It
Busting five common myths.
Review the Specifics of Your Strategy
4. Eight Questions to Ask About Your Company’s Strategy
Are we clear about how we choose to create value?
5. Does Your Strategy Have a Spine?
A document to show how all the pieces fit.
6. What You Lose with Your New Strategy
Be aware of direct and indirect losses.
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