CHAPTER 6
What You Lose with Your New Strategy
There is one key factor that strategic decision-makers often neglect in formulating and implementing their strategies: the crucial role and impact of loss.
Moving ahead on big new strategic priorities inevitably generates losses: Some parts of the organization, some people, functions, values, and traditions will be downgraded or even abandoned in the name of progress. Corporations trying to implement strategic initiatives typically trumpet the benefits and ignore these losses, treating implementation as a straightforward technical challenge. Doing so is a comfortable default. It gives strategic change the illusion of a win-win: No one gets hurt, and nothing gets ...
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